LDV Keeps the Show on the Road

Billed as a unique 75-minute sightseeing experience, THE RIDE® takes patrons on an interactive journey through some of New York City’s most famous tourist destinations. When they came up with this innovative way to tour the city, LDV was excited to build the vehicles to help make this dream a reality.


Photo Credit: THE RIDE NYC

With endless choices for entertainment around New York City, THE RIDE truly wants to stand out from the crowd. These motor coaches provide stadium-style seating for 49 guests and a spectacular view of Midtown Manhattan and Times Square through floor to ceiling glass windows. Audiences experience anywhere from five to seven different live performances that blend into the hustle and bustle of New York’s busy streets such as ballet dancing, free-style rap, and comedy routines. During the tour, guests also pass some of the city’s iconic landmarks including Grand Central Terminal, the Chrysler Building, and Bryant Park while two hosts commentate on the happenings outside. THE RIDE offers other tourist experiences such as The Tour® and The Downtown Experience®. These encounters provide unique ways to see and learn about a city steeped in history through the use of THE RIDE’s innovative technology and virtual reality.

Great care was taken by LDV to provide the highest quality entertainment experience for THE RIDE and its passengers. Each 45ft. Prevost bus has a custom body with an extended roof to accommodate the floor to ceiling glass windows overlooking the city streets. Custom theater lighting is utilized with over 3,000 LED lights found throughout each vehicle. Advanced audio and video capabilities also include 40 LCD TV screens and a state-of-the-art surround sound system, ensuring everyone on board is fully immersed in this unique NYC experience. The electronics and video screens are also interactive, adding yet another layer of immersion to the tour. With all of these entertainment components, the vehicle not only serves as a rolling theater but a star in the show as well.

LDV has been involved with recent refurbishments to keep things up-to-date and functioning as they should so patrons can continue enjoying these tours. The vehicles travel through harsh conditions on a daily basis, going through 4.2 miles of NYC streets while accommodating a revolving door of audiences. Because of the constant wear and tear, these buses regularly pass through our refurbishment stalls for maintenance. From technology updates and vehicle repairs to deep cleaning, LDV services and supports THE RIDE’s vehicle with whatever it may require. Ensuring everything is functioning properly is of the utmost importance to keep the show on the road, literally.

Experience the showmanship of THE RIDE and the craftsmanship of these LDV-built vehicles the next time you’re in NYC. Visit THE RIDE’s website to find out more about this exciting and different way to tour New York City. You can also visit LDV’s page to see more examples of the innovative work that we do every day.

➡️Check out THE RIDE’s website for a 360° tour and more information 

➡️ Visit LDV’s page for THE RIDE to see and learn more